No more waiting on a reply to get an image or document: every member of the team has access to photos, videos, and PDFs on their laptop, tablet, or smartphone.
#GREEN GORILLA 50TH UPDATE#
Any time he needs to add or update a file, he can do so once and the entire team has it immediately.
Now, as the admin, Yates can ensure his sales team are only ever using the most up-to-date information. Plus, he can organize all the necessary information so that the sales reps are only ever “two swipes” from any information they need to access. I could apply everything that was in my brand manual, straight into Showcase.” “I could create really good looking pages so simply, and on brand as well. “Building our showcase was really super straightforward,” he said. The app provided exactly the functionality he needed, it was simple to set up, and the company's values aligned with Green Gorilla's as a nice added bonus.
Once Yates found Showcase Workshop, he knew it was the right solution.
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“The team didn't feel like they were represented in the best possible light, because they didn't feel that walking around with a big file full of paper represents a company that's trying to avoid landfill.” Cleaning up the Mess Yates heard from his team that they didn’t feel like they could make a good impression, and it was hampering sales. But if that person wasn’t available? No one could get the information they needed in a timely fashion. In addition, the sales staff relied on a single person at the company to email them photographs and other marketing materials. Yates said that you could see the problem just climbing into a sales rep’s car: it was flooded with papers and exploded binders. There was some co-branding on the flyers, as well, with companies that don’t exist anymore.
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And they're still using them! They’ve passed out flyers that say ‘hey download this app’ - the app we stopped using. It was all pretty much down to a big fat folder full of pieces of paper and flyers - and I'm talking about old flyers that might've been eight years old.
“They might have old versions of pricing schedules or they wouldn't know exactly what to say. “Quite often our sales staff would be out in the market, and they didn't have all the tools,” Yates said. Green Gorilla’s sales team does a lot of cold calling, and potential customers were interested in hearing about how the service worked and the latest innovations in recycling - but sales reps struggled to keep their materials organized, relevant, and up-to-date. Phil Yates was brought in to help with a rebrand and quickly saw the sales team was struggling because their sales materials were massively disorganized. Over the years, Green Gorilla has innovated new ways to recycle and use building waste and other materials - but their sales process didn’t innovate along with it. They realized early on that there were huge opportunities in the construction sector, as nearly 50% of all landfill waste comes from demolition and construction. At Showcase, we’re big on helping our customers green things up a bit, so we were especially excited to work with Green Gorilla, a recycling and waste company in New Zealand that’s bringing new technologies and new ways of thinking to the waste stream.īut before they got organized, their sales team was adding to the waste stream - with folders full of brochures, flyers, and documents that made for one big marketing mess.Īs a company, Green Gorilla’s mission is simple: to divert as much waste as possible from going to the landfill.
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